Everything I am going to put here is just the personal experience.
Prior to coming to this profession where writing is critical part of your job, I had not been exposed to writing beyond class notes and exams. Albeit, I used to write in my diary when I felt lonely but that was a sadistic hobby.
Anyways, lets get back to the point. Content creation and marketing is what I do as part of my job.
Wikipedia defines Content Marketing as any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
Writing a piece of content for my marketing activities starts with brainstorming an idea that revolves around the product or service that we are trying to market. This is followed by a discussion and draft of a script mentally. There you start writing with the a statement, question, piece of information, argument or a story. This can be followed by supportive statements. This is precisely where my dilemma starts.
Supportive points can be either some information like research papers, some data that have been published or the numbers that you collected as primary or secondary research.
Alas! I don't have the relevant data that I want. What to do now?
Well, I will confess here that when data is missing, philosophy comes to rescue. You don't have data, you start using all those subjective, heavy, unnecessary lines that become the essence of your argument. You loose the sight of the core idea. I had realized this in my exam papers. When I could not recall the exact piece of information or data, I used to start with great lines to support my answer. Thank god some faculties used to get emotional to give me good marks.
This dilemma can only be overcome by staying to the point, crisp and with supporting data. Be it accepted argument or numbers that are relevant and verified. Don't touch the topic that you are not familiar with.
Sheltering to philosophical arguments are repellents to readers unless its specific to philosophy.
A clear, crisp, short, informative, funny, light content supported by relevant data is what readers like.
Keep writing without dilemma. Its an art of putting your thoughts into words.
Prior to coming to this profession where writing is critical part of your job, I had not been exposed to writing beyond class notes and exams. Albeit, I used to write in my diary when I felt lonely but that was a sadistic hobby.
Anyways, lets get back to the point. Content creation and marketing is what I do as part of my job.
Wikipedia defines Content Marketing as any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
Writing a piece of content for my marketing activities starts with brainstorming an idea that revolves around the product or service that we are trying to market. This is followed by a discussion and draft of a script mentally. There you start writing with the a statement, question, piece of information, argument or a story. This can be followed by supportive statements. This is precisely where my dilemma starts.
Supportive points can be either some information like research papers, some data that have been published or the numbers that you collected as primary or secondary research.
Alas! I don't have the relevant data that I want. What to do now?
Well, I will confess here that when data is missing, philosophy comes to rescue. You don't have data, you start using all those subjective, heavy, unnecessary lines that become the essence of your argument. You loose the sight of the core idea. I had realized this in my exam papers. When I could not recall the exact piece of information or data, I used to start with great lines to support my answer. Thank god some faculties used to get emotional to give me good marks.
This dilemma can only be overcome by staying to the point, crisp and with supporting data. Be it accepted argument or numbers that are relevant and verified. Don't touch the topic that you are not familiar with.
Sheltering to philosophical arguments are repellents to readers unless its specific to philosophy.
A clear, crisp, short, informative, funny, light content supported by relevant data is what readers like.
Keep writing without dilemma. Its an art of putting your thoughts into words.
